Campus Recruiter’s Handbook: How to Appeal to Gen Z Grads

In the wake of the pandemic, campuses have experienced a massive uptick when it comes to in-person recruitment. Career fairs are back, but recruiters are going above and beyond to connect with strong candidates. They’re thinking big as well as small with flashy presentations and intimate, invitation-only events.

Digital recruiting hasn’t gone anywhere either. Hybrid strategies let employers take advantage of in-person networking while continuing to source talent from more diverse and more remote locations.

While individuals vary, recruiters can take advantage of Generation Z trends:

  • They crave financial security in their early careers.
  • They often plan to stay in their first jobs for several years.
  • They live much of their life online and invest heavily in their personal brands.
  • They’re expanding the geography of their job searches in light of remote work opportunities.

 

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